You wouldn’t think so if you read comments online. They’ve been on the market for more than half a decade. You want pro hardware at a pro cost? You got it.Īs for the trash can, these machines are still floating out there. This week’s WWDC announcement is an attempt to win those creatives back with a design (and upgradability approach) that evoked the good old days. What was once seen as a symbol of Apple's continued dedication to its pro-user audience is now seen as a symbol of how much the company had abandoned them. (You can still buy one today, starting price $2,999, despite the WWDC announcement.)īut that machine came with so many perceived failings from an upgradability standpoint that it’s worth pondering what it represented about Apple. The 2013 Mac Pro was also seen as extremely expensive when it first came out at $4,000.
Now those users are getting a machine that actually lives up to this line in the form of the 2019 Mac Pro, which is out this fall for an eye-watering starting price of $5,999, along with a 6K monitor that has a $4,999 starting price. For six years, we’ve been living with a device that its target audience seemingly couldn’t stand. But now we’re well into 2019, just about six years after Schiller made the comment, and long after the line had fallen into self-parody.
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